Florent Schmidt appartient à cette nouvelle génération racontant son univers urbain de façon intense et singulière. Adolescent, il s’enivre de la culture Hip-hop : ses amis rappent, graffent ou programment des boîtes à rythmes. Lui, il photographie. Ses clichés sont rapidement remarqués et reconnus dans le mouvement hip-hop parisien, un milieu dont il ne va pas tarder à sortir, son talent lui ouvrant les portes de la presse. Il est publié dans Le Monde, Libération, Télérama, l’Affiche … En parallèle, il expose ses projets personnels sur la boxe, le graffiti, la musique. Tout naturellement il passe de la conception de pochettes de disques pour de grands groupes français à la réalisation de leurs clips. Les majors Virgin, E.M.I ou Sony font appel à lui et il collabore avec la Fonky Family, Nuttea, Sergent Garcia et bien d’autres. En 2004, repéré par Luc Besson il réalise son premier court-métrage « Touché Par La Grâce » diffusé dans le projet « Zéro Deux ». En 2008, il tourne « Redrum », un film de genre intense sélectionné au festival du film fantastique de Gérardmer. Aujourd’hui, avec d’avantage de précision et de finesse, son univers s’est élargi à la mode et à la publicité mais c’est la même énergie qui transcende ses images, parfois sourde et retenue, parfois débridée et fulgurante. .
“ My eye and my aesthetics have a history
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